Human-centered analytics, powered by human expertise

AI has its place in analytics, but it shouldn't be in control.

Work with us

Let us augment your team

This is just a sample of the services we provide for our clients. Don't see a service you wanted? Contact us today to discuss your specific needs.

Data Analytics & Insights

  • Reporting & analysis

  • Data & implementation audit

  • Vendor comparison & selection support

  • Training & enablement

Architecture & Implementation

  • Web & mobile analytics implementation

  • Server-side tagging

  • Automation & integrations

Experimentation & Personalization

  • Conversion rate optimization (CRO)

  • 1:1 personalization

  • Centralized learning program

Privacy & Governance

  • Consent management

  • Tag governance

  • Privacy-centric enhanced conversions

Advanced Business Intelligence

  • Competitive analyses

  • Media Mix Modeling

  • Incrementality testing

  • Data clean rooms

  • Measurement framework development

Organic Growth

  • Search engine optimization (SEO)

  • Organic social

  • Content strategy

Our philosophy

No shortcuts

If you want something good, you must do the work. We're always finding efficiencies, but there isn't a good substitute for smarts and effort.

Sophistication in simplicity

Expertise is demonstrated through elegance and simplicity. We believe in finding custom-fit solutions that don't overcomplicate.

True long-term partnerships

We want you to see us as an extension of your team. We know it takes time and trust to become a true partner, so we're in this for the long haul

We're leading experts

We don't use AI and outsourcing to cut corners — instead we use our mix of technical and business acumen to give your analytics program the care and expertise it deserves.

Our team of experts has a combined 30+ years of experience consulting and building solid analytics practices. We've worked across over 16 verticals, which allows us to uniquely bring learnings across verticals. We're truly tool agnostic, working with the tools and platforms that best fit your business needs.

years of experience
30+
verticals across our clients
16+
MarTech platforms used
50+
  • Philip Lawrence headshot

    Philip Lawrence

    Managing Partner

    Philip is a seasoned full-stack engineer with over two decades of experience in web development and more than 15 years in a consulting capacity. His focus is on the human aspect when technology, digital analytics, and user experience (UX) intersect. He has worked across a wide variety of verticals and companies including Accenture, Buzzfeed, Christie's, Nikon, Tiffany & Co., Quicken Loans, and many more. Philip originally created the award-winning Google Global Site Tag (Gtag) extension for Adobe Tags. Additionally, he owns and develops multiple browser extensions that have over 200k active installs, including Omnibug, a market leading QA tool. Phil serves as the link between the technical and business worlds translating business objectives to code that isn't just technically sound, but sustainable as well.

  • Victoria Stapleton

    Managing Partner

    Victoria brings over 15 years of experience in digital analytics and consulting working across multiple industries with names like the Mayo Clinic, PayPal, the Four Seasons, Frontier Communications, AARP, and Pfizer. She brings a wealth of experience in translating data into insights whether that's through reporting & dashboards, deep analysis, marketing mix modeling, or anything else needed to make digital experiences better. A two-time Adobe speaker and Certified Business Practitioner, she’s also qualified in Google Analytics 4, making her a trusted voice in the analytics space. Victoria earned her MSc in Business Analytics from the University of Essex and now calls Spain home.

Let us design custom solutions for your analytics program.

Contact us today to discuss how Bright Desert can help you achieve your analytics and business goals.

Address

4539 N 22nd ST #8059

Phoenix, AZ 85016

Email

[email protected]